On any social media business page or group, there are always a million questions & comments about not having enough time to get the work done and yet we want to grow our businesses. How is that even supposed to work? Not every business wants to hire employees AND in many industries, we are unable to find the right people…even if we wanted to!
One thing to do is have a look at your current clients…. there is potential there to move some on. These are the clients that never pay on time, are always demanding and are not a joy to work with.
You may think it’s crazy to consider moving a client on, however think about the brain space and extra capacity you will have to attract a new client? Let alone the reduced stress!
Before you consider ditching anyone, let’s think about who are the right clients for you?
Take some time to consider the following;
1. What clients give you the most revenue? Tip* Run the Income and Expense report in Xero and filter by income to see where your revenue comes from.
2. What clients pay you on time, all the time and who is always late? Who are you always chasing?
3. What services do you enjoy doing the most and which clients use those services?
4. Which services are the most profitable and bang for your buck with time? Which clients use those services?
5. When clients call, which ones do you always smile when you answer the phone and which ones do you have to force yourself to answer?
6. Which clients align with your own values?
You may even want to go as far as grading your clients. There will be some that you know deep down need to go. You will now also have a clear list of the clients you love.
Have a think about that group…. Where do they hang out? What do they have in common? Invite them out for a ‘virtual’ coffee and do a bit of market research so you know where to find more of them!
